Privacy Policy Summary

This summary provides highlights of our full Privacy Policy available at This summary and the full Privacy Policy apply to our apps, websites, and services that display or link to this Summary.

Information we collect

We collect and store the information that you voluntarily provide to us through our app or website such as your profile, event, sight or locale descriptions, and comments. We may also collect your location and public Facebook profile information. We use cookies, trackers, and other technologies to monitor your interactions with our app, sites and services to offer a personalized experience.

How we use your information

We use the information we collect to provide the services you request. For example, we use your location to display nearby venues. We may also use your location to send you notifications of nearby events that may interest you.

We use the technical and analytics data we collect to operate and improve our services.

We may also contact you about the service, to inform to inform you of other products or services we may offer, or to respond to your requests. If we send you marketing communications, we will include instructions for you to opt out of receiving further marketing messages.

We do not sell or rent your information to third parties except as described in this summary and in the full Privacy Policy.

Additional information

We cannot be responsible for the privacy practices of any websites or pages not under our control and we do not endorse any third party websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages.

For more information about our privacy practices, please see the full Privacy Policy available at Or write us at

Client Website Privacy Policy

In this Privacy Policy (this “Policy”), we, Now, Inc. ("we" or "us"), provide information about how we collect, use and transfer personal information from you through our mobile application (“app”), websites, and services on which we post a link to this Policy (collectively, the “Service”). If you have additional questions or would like further information on this topic, please feel free to write to us at We may update this Policy from time to time, so please check this Policy periodically for changes.


This Policy covers only personal information (as described below) collected through the Service and not any other data collection or processing, including, without limitation, data collection practices of third-party apps, websites, and services integrated with or linked to through the Service. This Policy does not apply to data that we collect offline or through websites that do not display a link to this Policy.

Your California Privacy Rights

Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of personal information, such as name, e-mail and mailing address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties' direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, please e-mail us at: or write to us at: Now, Inc., 85 Stanton Street, Unit 2A, New York, NY 10002 with a reference to California Disclosure Information.

We will respond to such requests to information access within 30 days following receipt at the e-mail or mailing address stated above. If we receive your request at a different e-mail or mailing address, we will respond within a reasonable period of time, but not to exceed 150 days from the date received. Please note that we are only required to respond to each customer once per calendar year.

Types of Data and Collection Methods

We receive information that you actively submit as well as data that we acquire through cookies, analytics, and other passive means as described more fully below:

Personal Information: We consider some of the information that we collect about you to be “personal information.” We define personal information as information that is unique to you such as your name, Now account name, e-mail address, Facebook account name, profile details and profile photo.

Actively Submitted Data: We collect the information that you voluntarily provide to us using the Service. For example, you may login to the Service via Facebook, submit event photos, or create a profile page. We also collect the information you send in your communications to us. For example, if you send us a question by e-mail, we will collect your e-mail address.

Analytics: We passively gather information about your device and your Internet connection as you use the Service. This information may include your current IP address, your device ID, the identity of your Internet service provider, the dates and times you access the Service, the Internet address of websites of any sites referring you to the Service, and technical information about your device such as application version numbers. We use technology that many other websites and apps employ including “cookies” (small data files stored on your device) to collect this information. We may also use cookies or other tracking techniques to identify you during future uses of the Service and to store your login information or preferences. We also use in-app analytics features to track your use of the app. This information may include the particular sequence of screens or features you access in the app and how long you spend viewing or using such features. This information helps us improve the design of our app. We may also use third-party services to collect and process analytics information and we may associate analytics information with other information that we collect about you including personal information.

Location Information: The Service may use your device’s location features. This means that the Service provides additional functionality when you allow your device to provide your current location to us. The first time you use a location feature in one of our apps, the app will prompt you for your permission to access your current location. You can enable or disable location features at any time via your device’s settings menu.

Integration with Third-Party Services. Our Service can be configured to use third-party services such as Facebook , Foursquare, and Instagram. These services extend the features of the Service and may permit you to share event, sight or locale information with other users of those services and our Service. The Service may be configured to receive information from and post information to such services and our Service. We cannot control how third-party services use your information and your use of those third-party services is subject to the third-party service providers’ respective privacy policies and terms of service. If you share information using these services, the visibility of the information (public, friends-only, etc.) will depend on the third-party’s policies and any account preferences or privacy settings you may have established with the third-party. We may collect and store information that you make available to us via a third-party service. For example, if you use Facebook to login to the Service, we may associate your Facebook account with other information we collect about you.

Collection Purposes, Use of Data

We use passively tracked data primarily for purposes of administering, protecting and improving the Service, to better understand the preferences of our users, to identify problems with the Service, to compile aggregated usage statistics, and to help personalize your experience with the Service.

We use actively submitted data for two purposes: first, for the purpose for which you originally sent us the data (e.g., to post event, sight or locale details or facilitate your registration); and second, for purposes of contacting you to further discuss your interest in our company, the Service, and future product and service offerings. You may opt out of receiving marketing communications as explained below. We may also use your location information to provide notifications based on your location. For example, we may notify you of a nearby event. Information that you submit to us for public posting will be visible to other users of the Service.

Disclosures of Personal Information

We are not in the business of selling or renting your personal information to marketers and we do not share your personal information with others except as otherwise described in this Policy. If you do provide us with personal information, we will only use it for the purposes described where it is collected, and we will not sell, license, transmit or disclose this information outside of our company unless (1) you expressly authorize us to do so, (2) it is necessary to allow our trusted service providers or agents to provide services for us, (3) in order to provide our products or services to you, (4) it is disclosed to entities that perform marketing services on our behalf or to other entities with whom we have joint marketing agreements, (5) in connection with a sale, merger, or other transfer of all or substantially all of our stock or assets, (6) it is necessary in connection with other business purposes including, without limitation, customer care, service quality, business management and operation, risk assessment, security, fraud and crime prevention/detection, monitoring, research and analysis, marketing, customer purchasing preferences and trends and dispute resolution, or (7) otherwise as we are required or permitted by law. Also, we reserve the right to fully use and disclose any information that is not personal information (such as statistics and survey results that do not identify you individually by name).


To opt out of receiving commercial communications from us, please click on the “opt-out” or “unsubscribe” link in the communication or please contact us at Your e-mail address will be removed from our marketing list. Please allow us a reasonable period of time in order to satisfy your request.


If personal information you have submitted through the Service is no longer accurate, current, or complete, and you wish to update it, please send an e-mail to Upon appropriate request, we will usually be glad to update or amend your information, but we reserve the right to use information obtained previously to verify your identity or take other actions that we believe are appropriate and lawful.


We restrict access to personal information to our employees or other service providers that need access to that information to provide services to you. You acknowledge, however, that no transmission of data over the Internet can be guaranteed to be absolutely secure, despite our efforts. Though we cannot guarantee the security of the Service, we maintain appropriate physical, electronic, and procedural safeguards to protect your personal information. We protect our databases with various physical, technical and procedural measures and we restrict access to your information by unauthorized persons.

Links; Third-Party Services

For your convenience, we may provide links to other apps, websites, and services that we do not control. We cannot be responsible for the privacy practices of the parties operating these apps, websites, and services and we do not endorse such apps, websites, and services or the products and services they offer.

International Visitors

If you are accessing the Service from outside the United States, please be aware that your information may be transferred to, stored or processed in the United States, where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to protect your privacy. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Policy.

Effective Date, Amendments

We may change this Policy at any time and from time to time. The most recent version of the Policy is reflected by the version date located at the bottom of this Policy. This Policy is not intended to create and does not create any contractual or other legal right in or on behalf of any party. This version of the Policy applies to all use of the service after it is posted and until the Policy is revised or superseded. We recommend that users revisit this Policy on occasion to learn of any changes.

Contact Us

Please feel free to contact us with any comments, questions or suggestions you might have regarding this Policy. You may send us an e-mail at

Last Updated: September 1, 2013.